Shawn Kellner

COEUR CREATIVE GROUP, LLC – Redmond, WA

Coeur Creative Group, LLC is a full-service brand, design and web development firm. We excel at helping companies communicate their brand promises in print and online. We have worked with a diverse portfolio of clients in the educational, financial, construction, and non-profit sectors. This variety of client work allowed us to develop marketing strategies for communicating in a business to business arena as well as directly to consumers.

www.coeurcreative.com

Selected Contributions

• Created company, manage personnel, business development
• Work with clients to develop and execute annual marketing plans
• Create impactful print and online designs to support marketng objectives

Director of Marketing - UBUILDIT/TOP RUNG MEDIA – Bothell, Washington

During my tenure at UBuildIt, I was tasked with two distinct areas of responsibility. In the roll of Director of Marketing, I was responsible for developing and implementing marketing tools for their 115+ franchise partners to promote growth in both client count and revenue. These marketing tools encompassed a variety of communication channels including UBuildIt’s online marketing efforts with HTML email campaigns and the national web site, www.ubuildit.com, and offline marketing efforts with trade-show exhibits, vehicle graphics, outdoor, print advertisements, marketing collateral, TV, and radio.

In my role of Creative Director, I developed and launched UBuildit’s in-house advertising agency – Top Rung Media. Managing a staff of four, we provided media buying and creative services for over 50 UBuildIt franchise offices.

Selected Contributions:

• Managed advertising budgets just shy of $1,000,000
• Developed national advertising campaigns encompassing a wide variety of communication channels
• Responsible for the continual development of ubuildit.com, reaching an average monthly unique visitor count of 40,000+

Director of Communications - WASHINGTON CREDIT UNION LEAGUE – Federal Way, Washington

I was the primary guardian of the League’s brand image which included monitoring all out-bound communications and marketing materials to ensure they upheld and furthered the Leagues brand promises. During my tenure in this position I was in charge of the continual development of the League’s web site, www.waleague.org. I also converted their quarterly print newsletter and annual member directories into online properties.

Selected Contributions:

• Managed communications department and our efforts to advance the public image of credit unions in the state of Washington
• Responsible for the continual development of the League’s web site, www.waleague.org
• Converted the Leagues annual directory and monthly newsletters from budget line items into profit centers by incorporating paid advertising opportunities for the Leagues’ business partners and developing online versions.

Graphic Designer - HAGADONE CREATIVE GROUP, BASSETT AND BRUSH DESIGN
Coeur d'Alene, ID - Spokane, WA

Selected Contributions:

• Designed packaging solutions for clients in the software and video industries
• Provided creative services for clients in the hospitality industry including the Coeur d’Alene Resort, Coeur d’Alene Resort Floating Green, and El Cid Resort – Mazatlan
• Developed Bassett and Brush’s first web site and started the firms web development department