THE COEUR

Byword (bi’ wûrd) n. Something noteworthy or worth hearing. It is a title that band members Elliot Stone, Brent Ragan, Tim LoPresto, and Neil Young wish to mark a transparency in their music, glorifying the source of their inspiration and hope: Jesus Christ. Raw and energetic, filled with melodic guitar riffs, victorious baritone vocals, and a sincere message, Byword is a rock group of passionate young Idahoans, seeking to lead the people of this generation into a fresh encounter with the Savior.
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It is the question at the heart of the documentary Flunked.

Narrated by Joe Mantegna, Flunked isn’t another hit piece on the American education system, instead it is an eyes-wide-open look at what is working! The statistics are clear, our education system isn’t doing great but that doesn’t mean there aren’t bright spots. Flunked highlights those in the system that are getting it right and making a difference.
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John Paget did, and caught it on film.

Award winning filmmaker John Paget chose to partner with Coeur Creative Group to develop the title art and DVD packaging for his latest documentary, Alcatraz Reunion.

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Looking for a romantic get-a-way? Just need to get out of town for a couple of days? Special Places of Washington is the website for you.

Working with Discover Books, Coeur Creative Group developed specialplaces.com to build a community of travelers and promote the online sale of their books Special Places of Washington for Romance, Adventure and Gourmet Cuisine and Great Wineries of Washington - Exclusive Vine to Wine Experiences.

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Global access, progressive technology, movement, energy and light – these are the concepts that inspired the newly redesigned look of Member Access Pacific, a nationally recognized leader and credit union resource for VISA Debit Processing Services (DPS) and related products. Member Access Pacific, now MAP, has replaced their familiar lighthouse logo with a modern, dynamic look and “swoosh” as part of a rebranding initiative coordinated by Washington design studio, Coeur Creative. The updated look and feel of the MAP brand reflects the company’s expanded presence and the global reach of affordably priced, cutting edge card processing solutions they offer to credit unions via VISA USA.

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The good news is we’ve been busy. Very busy.

We’ve been blessed with a continual flow of new clients and projects. But, that has meant that we haven’t had the time to “unpack” our site completely. Or post to our blog in a while…

All that is changing. We will be announcing some of our new clients, completed projects and rolling out a new website by the end of the month!

Stay tuned! Exciting things are on the way!

We are blessed to add UBuildIt to our growing list of clients.

UBuildIt is the nation’s largest network of Residential Construction Consultants. With over 119 offices in 33 states, UBuildIt’s Construction Consultants empower people to act as their own general contractor and build up to 25% more home for their money. With a proven system and up to 27 on-site consultations, UBuildIt is there every step of the way to make sure their clients can build with control and confidence.

Coeur Creative has been hired to develop UBuildIt’s 2007 advertising campaign and to help manage the development of a new infomercial and Web site.

We will post project updates as we complete them.

Chances are you want friends, you like the friends you have, and would love to make some more of them. And because you do, you’ve refined your personality over the years so that it attracts people rather than repeals them. You’ve self-diagnosed, so to speak. You’ve taken the hints from the people that love you, as well as those that don’t, and you’ve done some tweaking and refining. This tweaking and refining has made you who you are today. It is how people have come to know, like, and respect you.

I suppose you could make a case for those who don’t care what people think of them, and we all know these people. However, for the sake of argument, lets assume that we all would like a few more friends. Besides, we are using your persona as a metaphor for that of your business. So even if you don’t want loyal friends, chances are you do want loyal customers.

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Do you realize that you don’t own your brand? Your brand lives in the hearts and mind of your clients.

They have an impression of your company and your company’s products and/or services and that is your brand. It is what they believe you are, not what you tell them you are.

So, who or what has the most impact on your brand? Is it your advertising and marketing materials? Is it your product and/or service? Or could it be your staff?

Actually it is all of the above. Your product, service, and staff need to deliver on the promise made in your marketing and advertising messages. If they don’t, your clients will have a brand disconnect. They will feel that they were promised one thing and given another. Can anyone say bait and switch?

So, for a brand to be successful, you need to make sure you deliver on the promises made by your advertising and marketing. You don’t have to be the best, McDonalds has sold billions of average (some would say below average) hamburgers, you just have to deliver on your promise and be consistent.